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70% of IT projects fail due to a number of reasons: The project did not support organisational strategy. Project success factors were not defined and clearly understood. No clear Leadership and governance models were used. Poor or no communication between stakeholders. Assumptions not verified and tested. Flawed mental models crept into the decision making process.…
I once read about a conversation a locksmith had with a home owner about the safety of the locks he was installing. The locksmith said there will always be that small percentage of the population that will break into your house no matter what locks you put on. On the flip side, there will always…
In a recent Lead Generation Strategy Survey, 59% of respondents said improving lead quality was the top objective for 2015. The same survey also determined that 66% of companies were more likely to rate their lead generation strategy as not successful. 8 Steps in meeting the lead generation challenge: Have well-defined goals. Many marketers start their lead generation campaigns with…
Paid search can be complicated, and it takes a lot of investment of time and money to get it right. So, here are some simple tips that might make a difference for you. 1 – Understand AdWords. It really pays to understand how paid search works. Even if you are using a search advertising consultant, you will want to learn…
What is a mental model? It is an explanation of someone’s thought process about how something works in the real world. In organisations, mental models are built on notions of how individuals process information and how this information flows within an organisation. These notions are always understood from people’s own perspectives and is subject to ones…
Does an increase in your average sale by 20% sound like a realistic goal? With tough market conditions all year round, a goal like this can distance you from your competition. However, while this is an aspirational goal for most companies, how realistic is this to your sales team? Sales find it difficult to do their job, reach…
Only a customer-centric strategy that combines technology and data can deliver sustainable opportunities for businesses to drive top-line growth through continuously more personalised data-driven marketing strategies. The largest marketing organizations in the world have concluded that enhancing customer relationships via multiple digital channels best supports sustainable growth and reliable retention. This focus on thoroughly understanding…
Identifying buying patterns with your customers to predict future purchases can be a very useful thing. Companies are using purchase information collected within their CRM systems to help them market more effectively to their customers. By having a single view of all your customers within a CRM system that unifies data across all your systems…
A billion dollar business has been able to demonstrate a 39% improvement in win rates with the average deal size increasing by 36%. Grant Thornton LLP is the U.S. member firm of Grant Thornton International Ltd., one of the world’s leading organizations of independent audit, tax and advisory firms. Grant Thornton has revenue in excess of…
Artificial Intelligence for Life 